iPhone 7? We’ve seen this movie before

iPhone 7
iPhone 7

So, iPhone 7.

Stand by for the queues.

Technological incrementalism, but nothing revolutionary. Nothing here that’s going to reshape the mobile-phone landscape.

Still cool and rebellious and non-conformist? Apple’s not the rebel outsider any more. Nothing new there, either.

Cue the deluge of sententious think pieces.

Anybody know what the over/under is on whether this no-headphones thing will be the tipping point?

(I still miss my Blackberry. Isn’t that worth a little rebel cred?)


This post originally appearedĀ  on Linkedin
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